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Sunday, 8 October 2017

Danny Sullivan joins Google, leaves advisor role at Third Door Media

Search industry veteran journalist begins new role at Alphabet's core business division on October 9

Three months after retiring from his Chief Content Officer position at Third Door Media (this publication’s publisher), Danny Sullivan announced this morning that he’ll begin working at Google in an as-yet-undefined role with the search division of Alphabet.
From his post:
My title is still being determined, but the position will be to serve as a sort of public liaison for search. The goal is to increase the connection between those at Google who work hard on search each day and the public that depends on Google for answers. I’ll be educating the public about how search works. I’ll be exploring and explaining issues that may arise. I’ll be looking at ways to take in feedback and work for solutions to improve search going forward.
Sullivan relinquished the advisory role he’s held at Third Door Media since June. He continues to own a minority stake in the company.
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Saturday, 7 October 2017

All-new MarTech Today guide: Enterprise Digital Personalization Tools

Personalization has become critical to the buyer’s journey and is now a key driver of brand loyalty.

With advances in artificial intelligence (AI), personalization has become more than a content or product recommendation. Marketers now provide adaptive mobile experiences and website background images that closely match the visitor’s profile, as well as customized page layouts based on visitor behaviors – rather than just their demographic persona or geographic location.
MarTech Today’s “Enterprise Digital Personalization Tools: A Marketer’s Guide” examines the market for digital personalization tools and the considerations involved in implementation. The 51-page report reviews the growing market for digital analytics platforms, plus the latest trends, opportunities and challenges.
It also includes profiles of 18 leading vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing. Visit Digital Marketing Depot to get your copy.

Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.
 know more latest update or tips about Search Engine Optimization (SEO), Search Engine Marketing (SEM) - Fill ContactUs Form or call at +44 2032892236 or Email us at - adviser.illusiongroups@gmail.com.