Bing Ads Editor for Mac is now available to everyone

The highly requested desktop tool is now out of beta.

After running in beta in the US since last June, Bing Ads Editor is now available globally.

The Mac version of the desktop editing tool for Bing Ads campaigns has been at the top of advertisers’ feature requests lists for years. The Mac version has parity with the Windows desktop editor, including the ability to manage multiple accounts and copy and paste items across accounts.

Anyone who’s tried knows that making multiple updates to campaigns through the web interface can be very slow going (as it is with AdWords). That’s where the desktop tools come in. Bing Ads Editor enables advertisers to build out campaigns and make several changes at once. Advertisers can also make edits to campaigns before pushing them live.

The availability of a desktop editor for Mac could increase adoption of Bing Ads by Mac-heavy advertisers and agencies. The beta has largely been well received by advertisers, and Bing says the Mac Editor is now faster than it was in beta.

Advertisers can download Bing Ads Editor for Mac here.

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AdWords Editor now supports more ad formats, device bidding

Advertisers can create and edit Gmail ads and more in version 11.6.

The latest version of AdWords Editor includes support for various ad formats, as well as the new device bid adjustments for desktop, tablet and mobile.

App marketers can create and edit universal app campaigns in Editor to show app install ads across Google Search, Play and YouTube, and in apps and mobile sites on the Google Display Network (GDN).

For Gmail, Editor supports single promotion and image templates. Advertisers can create and edit Gmail ads within Editor.

Finaly, advertisers can create and edit the relatively new responsive ads that can show across the GDN, including the native ad placements, in Editor 11.6.

Google has also continued to improve advanced search in Editor.

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