[Reminder] Upcoming Webinar: 5 Disruptions Reshaping Marketing As We Know It

Join Scott Brinker for this live webinar on February 14, 2017 at 1:00 p.m. ET (10:00 a.m. PST)

Most marketers still look at digital as a marketing channel. But digital is no longer just a website or mobile app. Nearly everything in the world is becoming connected and acquiring digital properties.

The marketing world is in the middle of five major disruptions that are reshaping the industry. Microservices, artificial intelligence (AI) and vertical competition are just a few of the trends that are transforming the digital landscape and changing how brands function internally, as well as how they relate to their customers.

Join Scott Brinker, chiefmartec.com editor and MarTech conference program chair, as he explores the five disruptions and explains how marketers can leverage them to their advantage — instead of being left behind.

Register today for “5 Disruptions Reshaping Marketing As We Know It,” produced by Digital Marketing Depot and sponsored by MarTech.

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“5 Disruptions Reshaping Marketing As We Know It” is brought to you by MarTech conference. Since 2014, MarTech has been the event for senior level marketing, IT and digital executives at the intersection of marketing, technology and customer experience. The next edition of MarTech will be held May 9–11, 2017, in San Francisco. An East Coast edition of MarTech will be produced in Boston in October.

To know more latest update or tips about Search Engine Optimization (SEO), Search Engine Marketing (SEM) - Fill ContactUs Form or call at +44 2032892236 or Email us at - adviser.illusiongroups@gmail.com.

Branch unveils AMP Deepviews, so content in uninstalled apps can be previewed from search results

The new solution shows app-based content in Google as fast-loading and preferred AMP pages, if the app has not been installed.

Let’s say you create a mobile app. And you get it accepted into Apple’s and Google’s app stores.

Now what?

There are zillions of apps added to the app stores every week, so your biggest problem is simply getting found. Maybe you could luck out and get featured by the App Store. Or maybe you invest a considerable budget in ads encouraging users to install your app — even though they don’t really know it.

Palo Alto, California-based Branch is out with a free solution that it believes could dramatically change these choices, by changing how app content is discovered via search engines if you don’t have the app installed.

Currently, Google can lead you to content in apps via app indexing, where deep links can be found in mobile search results and lead you to content in the app. If the app is installed. If not, it leads you to the app store, and then to that content once you’ve installed the app.

The new Branch solution, called AMP Deepviews, is designed to accomplish three things: present in-app content when the app is not installed, load quickly and get the preferential mobile search treatment that Google gives to AMP pages.

[Read the full article on MarTech Today.]

To know more latest update or tips about Search Engine Optimization (SEO), Search Engine Marketing (SEM) - Fill ContactUs Form or call at +44 2032892236 or Email us at - adviser.illusiongroups@gmail.com.