All-new MarTech Today guide: Enterprise Digital Personalization Tools

Personalization has become critical to the buyer’s journey and is now a key driver of brand loyalty.

With advances in artificial intelligence (AI), personalization has become more than a content or product recommendation. Marketers now provide adaptive mobile experiences and website background images that closely match the visitor’s profile, as well as customized page layouts based on visitor behaviors – rather than just their demographic persona or geographic location.

MarTech Today’s “Enterprise Digital Personalization Tools: A Marketer’s Guide” examines the market for digital personalization tools and the considerations involved in implementation. The 51-page report reviews the growing market for digital analytics platforms, plus the latest trends, opportunities and challenges.

It also includes profiles of 18 leading vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing. Visit Digital Marketing Depot to get your copy.

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Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.

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Why going global is essential to your business

There are 7.5 billion people in the world. Are you reaching all of your potential customers with your search marketing campaign?

As the world becomes increasingly connected, it’s becoming more vital than ever for virtually all businesses, regardless of size, to have a global online presence. As Search Engine Land columnist Brendan McGonigle rightly notes, if you only advertise in the United States, you’re missing out on billions of potential customers. But taking a one-size-fits-all approach won’t cut it.

For example, while Google has a considerable presence in Russia, you won’t want to overlook the SEO and SEM options offered by market leader Yandex. And if you want to venture into China, it’s critical to know the ins and outs of the dominant search platform that serves the country, Baidu.

At SMX East, three acknowledged global search marketing experts will discuss how to jump-start your multinational campaigns. In “Why Going Global Is Essential To Your Business,” you’ll hear Frederic Schaub, a partner at the Swiss-based Consultancy Group and former senior manager of global strategy for Marriott Digital Services, discuss the right (and wrong!) approaches to international SEO, PPC, social and content, and how marketers can win when going global.

Then you’ll hear from Andy Atkins-Kruger, group CEO of WebCertain, an agency with clients in dozens of countries worldwide, and Aleyda Solis, an international SEO consultant based in Spain. They’ll take a deep dive into the important technical aspects of implementing multinational SEO during their “Speaking In Tongues: Mastering Multinational Search” presentation, including how to effectively use Hreflang annotations, ensuring proper translation and cultural localization, mastering hosting issues and working with different currencies, tariffs and payment systems, and much more.

Net, you’ll come away from these sessions knowing how to master the lingua franca of the international marketplace without making costly mistakes.

Don’t delay. Register today!

SMX East is just a month away, and the best preconference rate is still available. So be sure to register for SMX East now.

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Marketing in a ‘Post-Digital’ World: New rules for connecting with today’s customer

Live Webinar: Thursday, March 30, 2017 at 1:00 p.m. ET (10:00 a.m. PST)

Today’s customer operates in a ‘post-digital’ world, where the boundaries between physical and digital have disappeared. Empowered customers demand more from brand relationships, and expect an experience that is personal, relevant, and technologically seamless at every touchpoint.

To stay on top in this fiercely competitive world your marketing organization needs to be constantly chasing and adapting to the new technology your customers use every day. Are you running fast enough to stay in front of customer demands and competitor moves? The fix is not always new processes or technology, but a new marketing worldview that reaches customers with the right message at the right moment.

Join guest speaker, Forrester VP, Principal Analyst Shar VanBoskirk who will present findings from recent research on how marketing strategies are shifting to win, serve, and retain customers in this ‘post-digital’ era.

Register today for “Marketing in a ‘Post-Digital’ World: New rules for connecting with today’s customer” produced by Digital Marketing Depot and sponsored by [24]7.

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SMX West is just days away. Reserve your seat now!

Join us for cutting-edge SEO and SEM tactics, search marketing solutions, and networking

We’re one week away from the 10th edition of SMX West – the premier search marketing conference on the West Coast! Don’t miss your chance March 21-23 in San Jose to get actionable SEO and SEM tactics that will drive your campaign’s success. It’s not too late to secure the best pre-conference rates!

Become a better search marketing professional. Attend SMX West for:

• Tactics you can use immediately: 60+ sessions covering proven tactics in search advertising, SEO, mobile, social, analytics, and more. Check out the agenda.
• Career-defining networking: Connect with new and old friends to share what’s working and what’s changing in the world of search marketing. You’ll get facetime with experts at multiple events including: SMX Meet and Greet, “Obsessed with…” lunch tables, Expo Hall Reception, Janes of Digital, Google Dance Networking, and more. Get all the details here.
• Proven insights from the pros: Learn practical tips and best practices from experts who are in the trenches, tackling the daily challenges you face in SEO and SEM. See who’s speaking.
• Solutions and demos: Discover new solutions to improve your business at the Expo Hall. You’ll have access to over 30 solution providers, including Google, Bing, Bruce Clay, and more. See the Expo Hall lineup.

Select the pass option that fits your needs

One size doesn’t always fit all. Choose from multiple options to customize your SMX experience:

• Get it all with an All Access Pass: You’ll get access to all conference sessions, networking events, expo hall, hot meals, WiFi, and more! One day passes are also available. Register now.
• No budget… no problem: The Expo+ Pass provides unlimited access to solution providers in the Expo Hall, full days of programming from Bing (March 21) and Google (March 22), and more than 20 presentations in the SMX Theater.

Hurry, SMX West is almost here – register today!

P.S. We asked Search Engine Land’s Founding Editor Danny Sullivan to record this quick video message for you!

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All new! B2B Marketing Automation Platforms Marketer’s Guide updated for 2017

Everything you need to know about B2B marketing automation tools.

The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software into your business.

This 44-page report is your source for the latest trends, opportunities and challenges facing the market for B2B marketing automation software tools as seen by industry leaders, vendors and their customers.

Included in the report are profiles of 13 leading B2B marketing automation vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.

If you are a B2B marketer looking to adopt a marketing automation software platform, this report will help you through the decision-making process. Visit Digital Marketing Depot to download your copy.

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179 reasons to attend MarTech San Francisco — Rates increase next week!

100 speakers, 70+ presentations, 8 tracks and 1 opportunity to get the lowest rate on your MarTech ticket

Marketing technology is growing rapidly, and the magnitude of the next MarTech conference (San Francisco, May 9–11) keeps pace. This event is doubling in size from just one year ago to provide you with the insights, intelligence and strategies to drive your digital transformation and improve your customer experiences!

The range of expert insights and case studies on the implementation and application of martech is a quantifiable testament to the sheer scale of the remaking of marketing as we know it.

The MarTech agenda features an incredible lineup of speakers. Here are just a few:

We’ll feature presentations from these marketing rock stars (and about 100 others!) in a format designed to optimize your experience. The program balances scale and intimacy. And the schedule provides for common shared experiences with the flexibility to tailor a personalized agenda that best serves your needs and interests.

Agenda at a Glance

We’ll kick off Tuesday evening, May 9, with an opening reception and a celebration of The Stackies & Hackies Awards to showcase innovative work from marketing technology leaders. Thanks to our Title Sponsors, Amplero and Workfont, for supporting this event!

Wednesday, May 10, and Thursday, May 11, begin with 90-minute shared keynote experiences for All Access attendees. We’ll then break out into five parallel tracks, a different set each day, to delve deeper into eight major themes:

• EXECUTIVE: Executive-level discussions on marketing technology management, strategy and investment. Candid discussions with leading CMOs and VCs.
• EXPERIENCE: Harnessing marketing technology to create remarkable customer experiences. Leading analysts, consultants and brand practitioners address personalization, frameworks for technology-powered customer experiences, the interplay of psychology and technology and more.
• ADTECH & SOCIAL: Connecting with prospects and customers from the top of the funnel to “flipping the funnel” with adtech, account-based marketing and social media marketing — and how they work together into a broader marketing technology ecosystem.
• DIGITAL TRANSFORMATION: Case studies from leading brands and the martech providers spearheading change in a digital world. A balanced mix of B2B and B2C examples, cross-pollinating ideas between them.
• DATA & ANALYTICS: Data is the fuel of the martech engine, and analytics offer insights to steer the ship. Learn about the latest technology, management approaches and marketing practices to make the best of both.
• OPERATIONS & TECHNOLOGY: The golden triangle of people, processes and technology — how to successfully budget, implement and operate martech capabilities in organizations of all sizes (but with particular appreciation for the dynamics of midsize and large companies).
• EMERGING & MOBILE: Artificial intelligence, geolocation-based experiences, virtual reality, augmented reality, chatbots, blockchains — the leading edge of marketing technology and how it’s changing the state of marketing.
• AGILE & HUMAN: A conference-within-a-conference focused on the human dynamics necessary for martech to succeed. A full track of agile marketing education, with panels and presentations by leaders of the agile marketing movement and case studies from top brands.
• SOLUTIONS: Leading vendors will be presenting best practices and case studies and will demonstrate how their solutions can fit into your marketing stack. Companies presenting include Concentric, IBM, Aprimo, Look Book HQ, SnapApp, ROI Revolution, Seismic, MediaBeacon and Lytics.

View the complete agenda.

This year’s MarTech has what you need — from deep dives into operational issues to board-level topics focused on strategy that will make or break your digital transformation efforts this year and into the future. You can stick with a single track for an entire day or mix and match sessions across tracks to craft your own personalized agenda.

Register now and save big!

Register before alpha rates expire next week! You’ll save $400 off an All Access Pass.

Join me and 2,500 martech pros at the largest vendor-agnostic, independent marketing technology event. You get more than 100 speakers in 70 presentations, the Stackies and Hackies, networking activities, breakfast and lunch each day and more.

Hope to see you there!

— Scott & the MarTech Conference Team

P.S. Need 100 more reasons to attend? Check out the exhibitors participating at MarTech this year!

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SMX West low rates expire Saturday. Register now to master SEO and SEM!

You won’t find these low rates again

Register now for SMX West, March 21–23 in San Jose, and take advantage of Early Bird pricing! All Access Passes are just $1,795, a $200 savings compared to on-site rates. You’ll get three days of sessions, networking, expo hall and conveniences that make the experience productive and comfortable, including all-day snacks, hot lunches and free WiFi. But hurry, these special rates end Saturday. Register today!

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Be the first to see the updated SMX West agenda

Search Marketing Expo — SMX West — returns for its 10th year completely retooled with tactic-rich sessions for SEOs and SEMs.

Programmed by the Search Engine Land team, the agenda features 60+ sessions, keynotes, clinics and special tracks by Google and Bing to fit your experience and skill level, whether you’re a veteran or just getting started. As past attendees can attest, you’ll leave the show with new tactics you’ll implement immediately.

You’ll attend “ripped from the headlines” topics designed to keep you up to date on everything going on in search today, whether your specialty is SEO, SEM or both. You’ll dive into new trends, from the emergence of AI, algorithm changes, new ad formats like ETAs, call extensions, voice search and beyond. And you’ll leave SMX West with tactics, tips and techniques you’ll implement immediately to drive traffic, convert visitors and grow your business.

Here’s a peek at a few of the sessions we’re looking forward to:

AMP: The Next Generation

Moderated by Danny Sullivan, this session explores the latest AMP developments and what you need to do to take advantage of them. Speakers include experts from BigCommerce, Walt Disney Company, Catalyst and Google.

SEO For Google’s Mobile-First Index & Mobile-Friendly World

Explore techniques for performing an audit in a mobile-first world to ensure that content, links, metadata and structured data are compliant, regardless of how users access your site. Moderated by Barry Schwartz, with speakers from 3Q Digital, Google and Stone Temple Consulting.

Always Be Testing To Always Be Closing

This session explores unique approaches for testing and managing B2B paid search accounts that go beyond traditional “click-then-buy” tactics. Moderated by industry veteran Brad Geddes, this session features speakers from Righteous, Invesp and NordicClick.

Protecting Your Brand In The Era Of Fake News

Timely and important, fake content and information is a growing problem for advertisers in 2017. This session will show you how to avoid getting stung by this unfortunate online phenomenon. Moderated by SMX Programming Chair Chris Sherman, Seth Meisel from Thriftbooks.com will lead this interesting and critical topic.

View the complete agenda.

The SMX West experience takes you beyond sessions

SMX West goes beyond the 60+ sessions, keynotes, clinics and special Google and Bing tracks. You’ll have opportunities to connect with the search marketing community at multiple networking events, including the recently announced Google Dance and Janes of Digital. You’ll also find solutions that make your life easier in the Expo hall.

What makes SMX unique is that it is completely vendor-independent and programmed by the Search Engine Land team. SMX delivers deep, quality and diverse programming to ensure you’ll maximize your investment in time and money. We guarantee it.

Don’t miss your chance to attend

Register now for the lowest rates offered. All Access Passes are just $1,795, a $200 savings compared to on-site rates. You’ll get three days of sessions, networking and conveniences that make the experience productive and comfortable, including all-day snacks, hot lunches and free WiFi. Or you can choose to attend a specific day with a One Day Pass.

P.S. If you want to supercharge your learning, SMX West offers several pre-conference workshops led by industry leaders and expert practitioners. SMX workshops include Certified Google AdWords training, Content Marketing Mastery, Paid Social Media, Advanced SEO training, Mobile-Friendly SEO & Mastering Google Analytics. Workshop Passes are also priced at their lowest. Register today!

To know more latest update or tips about Search Engine Optimization (SEO), Search Engine Marketing (SEM) - Fill ContactUs Form or call at +44 2032892236 or Email us at - adviser.illusiongroups@gmail.com.

Google Dance returns to SMX West

After successfully reviving the famed event for search marketers in 2016, Google once again invites SMX attendees to its Silicon Valley campus for an after-hours networking event on March 22, 2017.

This is the Google update all search marketers have been waiting for! We’re thrilled to announce that Google will again host the Google Dance, an evening of fun and activities for the SEO and SEM community attending Search Engine Land’s upcoming Search Marketing Expo & Conference in San Jose, CA. (Note: Attendance is limited to the first 500 SMX West three-day All Access conference pass holders. Sorry, one-day All Access, workshop, bootcamp only or EXPO+ pass holders are not eligible to attend the 2017 Google Dance.)

Last year, during the SMX West event, 500 hundred lucky search marketers were thrilled to attend the first Google Dance since 2008 at the Googleplex in Mountain View. Attendees were treated to entertainment, demo stations, food and drinks while networking with Googlers and search industry peers.

From 2002 to 2008, the Google Dance became an annual gathering of search marketers at Google HQ, aptly named after the fluctuations of Google’s search results after an algorithm update. You can learn more about the history of the Google Dance here.

In 2016, Googlers Gary Illyes and Nathan Johns were responsible for bringing back the popular event, much to the delight of SMX West attendees lucky enough to attend. For many search marketers, it was their first visit to the flagship Google campus.

Google Dance 2017

The Google Dance will happen on Wednesday, March 22, from 7:30 p.m. to 11:00 p.m. PT, at the main Google campus. Transportation from the SMX conference venue in San Jose will be provided and begins at 6:30 p.m., with return shuttle service.

If you have already purchased a 2017 SMX West All Access pass (or are a speaker), you can log in to your registration record now to confirm your RSVP for the Google Dance (Check your confirmation email for your password).

If you still need to purchase an SMX West pass, don’t wait; do so now to secure your spot at the Google Dance before all tickets are gone.

Visit the SMX event site now to learn more about the conference and view the full agenda. Select the three-day All Access pass and choose YES when presented with the option to confirm your RSVP to the Google Dance. More details are also on the SMX networking page.

We’re looking forward to seeing many of our readers at SMX West and the Google Dance!

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Wanted: Session ideas for SMX Advanced

We want your input to help us plan our upcoming SMX Advanced conference, which will be taking place June 13–14, 2017.

Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, the absolute best way to improve your chances of being chosen is to get involved at this point, by suggesting an awesome idea that really catches our attention.

We’re looking for two types of suggestions:

Session ideas for regular SMX sessions. Most sessions at SMX conferences are 60–90 minutes in length and feature two or three speakers. Here, we’re not looking for solo presentations; rather, your idea should be a topic where multiple speakers can each weigh in with their own point of view, opinion and suggested tactics. You can let us know if you’re interested in speaking or would just like to see the session idea considered without nominating yourself to speak.

Session ideas for solo presentations. Solo presentations are keynote-level, TED-style presentations from industry visionaries. We’re looking for the best of the best: seasoned professionals, acknowledged thought leaders, inspiring communicators. People who will wow attendees with their insights and motivate them to chart new territory in their own online marketing campaigns. If you pitch to speak on a solo session, you really need to wow us to be seriously considered. Solo sessions are typically 22 minutes long.

Key milestones For SMX Advanced. Mark your calendar!

• Session ideas accepted: through Friday, Jan. 20
• Agenda posted: Feb. 15
• Speaking pitches accepted: Feb. 15–Mar. 10

Have a suggestion? Please read our guidelines for speaking at SMX conferences. Use the session idea suggestion form to describe your idea.

Don’t delay! The session idea suggestion form closes Friday, January 20.

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Wanted: Session ideas for SMX Advanced

We want your input to help us plan our upcoming SMX Advanced conference, which will be taking place on June 14-15, 2017. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, the absolute best way to improve your chances of being chosen is to get involved at this point, by suggesting an awesome idea that really catches our attention.

We’re looking for two types of suggestions:

Session ideas for regular SMX sessions. Most sessions at SMX conferences are 60-90 minutes in length, and feature 2 to 3 speakers. Here, we’re not looking for solo presentations; rather, your idea should be a topic where multiple speakers can each weigh in with their own point of view, opinion and suggested tactics. You can let us know if you’re interested in speaking or would just like to see the session idea considered without nominating yourself to speak.

Session ideas for solo presentations. Solo presentations are keynote level, Ted-style presentations from industry visionaries. We’re looking for the best of the best: seasoned professionals, acknowledged thought leaders, inspiring communicators. People who will wow attendees with their insights and motivate them to chart new territory in their own online marketing campaigns. If you pitch to speak on a solo session, you really need to wow us to be seriously considered. Solo sessions are typically 22 minutes long.

Key Milestones For SMX Advanced – Mark Your Calendar!

• Session Ideas Accepted: Through Friday, Jan. 20
• Agenda Posted: Feb. 15
• Speaking Pitches Accepted: Feb. 15 – Mar. 10

Have a suggestion? Please read our guidelines for speaking at SMX conferences, use the session idea suggestion form to describe your idea.

Don’t delay! The session idea suggestion form closes Friday, January 20.

To know more latest update or tips about Search Engine Optimization (SEO), Search Engine Marketing (SEM) - Fill ContactUs Form or call at +44 2032892236 or Email us at - adviser.illusiongroups@gmail.com.

Wanted: Session ideas for SMX London

We want your input to help us plan our upcoming SMX London conference, which will be taking place May 23–24, 2017. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, the absolute best way to improve your chances of being chosen is to get involved at this point, by suggesting an awesome idea that really catches our attention.

We’re looking for two types of suggestions:

Session ideas for regular SMX sessions. Most sessions at SMX conferences are 60 to 90 minutes in length and feature two to three speakers. Here, we’re not looking for solo presentations; rather, your idea should be a topic where multiple speakers can each weigh in with their own point of view, opinion and suggested tactics. You can let us know if you’re interested in speaking or would just like to see the session idea considered without nominating yourself to speak.

Session ideas for solo presentations. Solo presentations are keynote-level, TED-style presentations from industry visionaries. We’re looking for the best of the best: seasoned professionals, acknowledged thought leaders, inspiring communicators. People who will wow attendees with their insights and motivate them to chart new territory in their own online marketing campaigns. If you pitch to speak on a solo session, you really need to wow us to be seriously considered. Solo sessions are typically 25 minutes long.

Key Milestones For SMX London — Mark Your Calendar!

• Session ideas accepted: through Dec. 31
• Agenda posted: Jan. 9
• Speaking pitches accepted: Jan. 9–Mar. 3

Have a suggestion? Please read our guidelines for speaking at SMX conferences, and use the session idea suggestion form to describe your idea.

Don’t delay! The session idea suggestion form closes Saturday, Dec. 31.

Chris Sherman
Chair, SMX London

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What you should look for in a SEO solution

Compare 13 leading vendors in this Marketing Land report.

With hundreds, thousands, tens of thousands, and even millions of pages, sites, and keywords to manage and optimize, SEO has become increasingly complicated and time-consuming. Using an SEO software platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaign.

Marketing Land’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for enterprise SEO software platforms and the considerations involved in implementing this software into your business.

This report is your source for the latest trends, opportunities and challenges facing the market for SEO software tools as seen by industry leaders, vendors and their customers.

Included in the report are profiles of 13 leading SEO tools vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.

Visit Digital Marketing Depot to download your copy.

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Get answers to your marketing automation questions

What are the costs? Who are the major vendors? What should I be looking for?

Got questions about marketing automation? Marketing Land’s B2B Marketing Automation Platforms: A Marketer’s Guide has you covered.

The 49-page report reviews the latest trends, opportunities and challenges facing the market for marketing automation tools.

Included in the report are profiles of 13 leading vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.

Visit Digital Marketing Depot to download your copy.

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Want to speak at SMX West? Here’s how

The agenda for our upcoming SMX West 2017 show is live, and we’ve opened up our “speaking pitch” form for select sessions for the show, taking place March 21–23, 2017, at the San Jose McEnery Convention Center.

To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also be very specific about what you intend to cover. Also, if you do not see a particular session listed, it’s because there are no openings for that session. Use this form to submit your request.

PLEASE NOTE: Many sessions have already been filled and are not open for pitches. If a session does not appear on the pitch form, it is closed, even if no speakers are appearing on the agenda yet.

As you might guess, interest is high in speaking at Marketing Land conferences. We literally sift through hundreds of submissions to select speakers for the show. Here are some tips that will increase your chances of being selected.

Pitch early: Submitting your pitch early gives you a better chance of being selected. Coordinators accept speakers as soon as they identify a pitch that they think best fits the session, just like colleges that use a rolling admissions policy. So pitching early increases the likelihood you’ll be chosen.

Use the form: The speaker pitch form (http://marketinglandevents.com/speaker-form/) is the way to ask to speak. There’s helpful information there about how your pitch should be written and what it should contain.

Write it yourself and be specific: Lots of pitches come in that are not specific to the session. This is the most effective ways to ensure that your pitch is ignored. And this year, we’re no longer accepting pitches written by anyone other than a proposed speaker. If you’re a thought leader, write the pitch yourself… and make certain that it is 100 percent focused on the session topic.

“Throw your best pitch:” We’re limiting the number of pitches to three per person, so please pitch for the session(s) where you really feel you’ll offer SMX attendees your best.

You’ll be notified: Everyone who pitches to speak will be notified by email whether they are accepted or not.

And don’t delay — the pitch forms for each session will close as sessions are filled, with everything closing the week of December 19.

To know more latest update or tips about Search Engine Optimization (SEO), Search Engine Marketing (SEM) - Fill ContactUs Form or call at +44 2032892236 or Email us at - adviser.illusiongroups@gmail.com