SearchCap: AdWords price and promotion extensions & a Google Doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• New take on Showcase Shopping ads? Categories of used items showing for retailer outlet queries
  Nov 18, 2016 by Ginny Marvin
  Similar to the Showcase ad format introduced this summer, the ads link to Google Shopping pages.
• AdWords Price Extensions spotted on desktop
  Nov 18, 2016 by Ginny Marvin
  Google is testing the mobile-first extension on desktop search results.
• Writer James Welch Google doodle honors author of the Native American novel ‘Fools Crow’
  Nov 18, 2016 by Amy Gesenhues
  Set in Montana during the years following the American Civil War, Welch’s award-winning novel tells the story of the Blackfeet Indian tribe.
• Google testing new Promotion Extension in text ads
  Nov 18, 2016 by Ginny Marvin
  Advertisers can feature special offers in their text ads with the extension.
• Why SMBs should spend more of their budget on online marketing in 2017
  Nov 18, 2016 by Will Scott
  With deadlines for 2017 budgets just around the corner, columnist Will Scott discusses why local businesses should be allocating more of their dollars to digital marketing.
• Search in Pics: SEO bobbleheads, Wonder Woman at Google & Gary Illyes on a t-shirt
  Nov 18, 2016 by Barry Schwartz
  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. SEO Bobbleheads: Source: Facebook Wonder Woman at Google? Source: Instagram Gary Illyes on a t-shirt: Source: […]
• Harvard Business Review report: Turn data into action
  Nov 17, 2016 by Digital Marketing Depot
  Harvard Business Review looked at how leading companies turn data into insights that drive marketing performance. They found that leading practitioners focus on seeing, sorting, sharing, and sparking insights to get real value from data. In this collection of Harvard Business Review articles, brought to you by Google Surveys 360, you’ll learn: What visibility across […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• European survey finds 70 percent of Android owners want pre-installed apps
• Why SEO should always complement your content marketing
• Thirteen things marketers want to know about expanded text ads, direct from Google
• Facebook shuts down Atlas ad server because it doesn’t serve ad sales
• 11 proven digital marketing strategies you’re (still) not using
• Black Friday and beyond: Mobile strategies that keep on giving
• Zapier launches Digest, so its apps can send their messages where you want
• A CMO’s View: How Intel’s head of creative is building the brand through its in-house agency

Search News From Around The Web:

Industry

• Court Rejects Effort to De-Index Search Results–Manchanda v. Google, Eric Goldman
• Interview with Maile Ohye (Google), Yoast

Local & Maps

• A Google Earth Photo tool, Google Earth Blog
• Google My Business Reviews Add Photo/Video Option To Dialogue Box, blog.grade.us
• Google to Use Distance from Mobile Location History for Ranking in Local Search, Go Fish Digital

Searching

• Google Knowledge Panel Adds Like & Dislike Buttons, Search Engine Roundtable

SEO

• 6 Ways to Make Seasonal Content Effective in SEO, Search Engine Guide
• Google Revamps Article Structured Data Documentation Calling Out AMP Vs Non-AMP, Search Engine Roundtable

SEM / Paid Search

• Take advantage of Expanded Device Targeting this holiday season, Bing Ads Blog
• Using Paid Media to Drive Loyalty & Advocacy – Whiteboard Friday, Moz

Search Marketing

• How to Structure Negative Keyword Scrubs, 3Q Digital
• Video: Google Algorithm Update, Snippets Bug, AI, AMP, AdSense & AdWords, Search Engine Roundtable

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