The first step is identifying the feature set you need from the software.
Companies using marketing automation see 53 percent higher conversion rates, according to the Aberdeen Group. But there are hundreds of software companies that have been identified as marketing automation platforms. Add in customer relationship management software, email marketing platforms and experience management tools, and the market is daunting at best.
Marketing Automation is a clear need. How do you identify the solution that’s right for your organization?
Download this checklist from Bridgeline and navigate the sea of marketing automation options. Visit Digital Marketing Depot to get your copy.
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