Google brings campaign-level audience targeting to all AdWords advertisers

The new feature will be a big time-saver.

The wait is over. Advertisers can finally add audience lists at the campaign level in AdWords. No more having to waste oodles of time adding audiences to every ad group in a campaign and having to manage audience bid adjustments at that level.

Google announced campaign-level audience lists are now available in all AdWords accounts on Thursday.

Of course, if you want to set remarketing lists for search ads (RLSA) and Customer Match audiences at the ad group level, that’s still possible. 

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